News

September 6, 2018  /  IAA Staff  /  Conference

Residents: Underrated marketers

By Lia Nichole Smith Remember the days when prospects fought over available apartments like shoppers wrestling over a handful of underpriced, supersized flat screen TVs on Black Friday? Neither do I. Marketing is essential to leasing and retention; without it, communities become ghost towns and owners disappointed in the teams hired to manage their assets. Beyond the banners, balloons, and latest gimmick of the moment, marketing is most effective when the message is conveyed by those who beli…

August 15, 2018  /  IAA Staff  /  Conference

Goal Setting

By Scott Burrows As a keynote motivational speaker and author, I teach the principles of Vision-Mindset-Grit. Three simple, yet powerful words when put into action can help you reach your goals, turn setbacks into comebacks, and push the limits of what is possible in both your personal and professional lives. Vision refers to the goals you have for yourself, your team, your organization and your career. Vision is also one of the most valuable assets we have. Why? It’s free, it’s powerful …

April 23, 2018  /  IAA Staff  /  Awards

MMC 2017 Highlights Set Stage for 2018

We look forward to welcoming everyone back for the 2018 Midwest Multifamily Conference on October 9 and 10 at the Indiana Convention Center! The 2017 Midwest Multifamily Conference (MMC) was bigger and better than ever! In case you missed it last year, here are a few highlights: MMC 2017 had more attendees than ever before with over 1,500 multifamily professionals from across the Midwest in attendance over the two-day conference. And MMC 2018 is expected to surpass those numbers this year! L…

June 21, 2017  /  IAA Staff  /  Awards

The Highlight Reel: MMC 2016 Edition

If you couldn’t make it to the 2016 Midwest Multifamily Conference, don’t worry – we’ve got all of the highlights for you! MMC 2016 had the highest attendance numbers ever! More than 1,500 Midwest apartment professionals attended to celebrate higher education and the success of the multifamily industry. This year, MMC had more speakers and seminars than ever. Attendees had 19 speakers and 33 seminars to choose to attend throughout the two day conference.  Keynote speakers featured G…

August 22, 2016  /  IAA Staff  /  Speakers

Do you make it easy for people to complain?

As I write this article I am pretty much ready to severely hurt my neighbor! They are nice people, and I like them, but they seem to have NO concept that this is a multifamily community-and that we can hear everything they say and do! From the minute they moved in we have experienced non-stop construction noises (saws, hammers, clanging metal etc.) from early morning to late at night, along with LOUD conversations (usually on speaker phone so we can BOTH sides of the conversation), fights bet…