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THE PREMIER MULTIFAMILY EVENT IN THE MIDWEST!

Schedule

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All
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Leasing
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Property Management
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Marketing
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Maintenance
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Regional Supervisor
9:15am - 10:15am

Opening Keynote: Lead Your Evolution

Judson Laipply

Everything changes. But not everything or everyone evolves. With energy, wit, and wisdom, Judson helps people and organizations evolve to become better versions of themselves. Learn how to grow, stretch, and embrace change to lead and succeed in a constantly evolving world

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10:30am - 11:30am

Reclaim Your Life: Shift Your Perspective with Mental Fitness

Terri Norvell

Research has shown mental fitness to be the best predictor of how happy you are, how well you perform relative to your potential, and how healthy your relationships are. In the midst of uncertainty, there is an effective way to reclaim control, peace of mind, and joy in your life. Terri’s powerful method will teach you to intercept and discredit negative thoughts, strengthen your mental muscles to calmly handle everyday challenges, and gain command of your mind to stress less and enjoy more.

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Handling the Haters

Katie Rigsby

We all deal with difficult people, whether that be residents, colleagues, employees, or bosses. Handling your hater without losing your cool (or your job) can be a serious challenge. Katie shares seven steps to respond professionally and effectively to difficult people as well as suggested words and phrases to turn conversations around.

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Getting Out of Implementation Hell

Mindy McCorkle

Implementation of a new initiative can be painful, and the more painful the process, the more resistance you can expect from your team with current and subsequent initiatives. Discover the most common mistakes made when launching a new initiative and actionable strategies for how to prevent them.

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SMARketing

Megan Orser

Are you looking for tried and true methods for finding your communities hidden marketing potential? This course comes from first-hand experience with our past and current in the trenches experience on-site with market comparison studies, effective outreach methods, direct mailers, building value, resident retention, lease-up, and, of course, fun and low no cost marketing methods.  

Thank you to our sponsor: 

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MK
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11:45am - 12:45pm

How to Be Your Own Private Eye: Investigating Fraud when Screening

Dan Firestone

When identity theft has never been more prevalent, it’s vital to take your investigative background screening to the next level. Discover the red flags and discrepancies that could indicate fraud, holes in your screening process and rental application you might be overlooking, and laws and regulations that can leave room for fraud.

Thank you to our sponsor:

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Understanding Construction Science

Zach Howell

How was my property built, what is wrong with it, and how do I fix it? Zach combines his more than 15 years of experience in the multifamily housing and construction industries to educate on construction terminology and techniques, leaving property managers and maintenance technicians better equipped to efficiently and effectively fix issues. Learn to speak clearly with contractors and ensure proper project scopes and construction practices.

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9 Habits of Effective Leasing Agents

Karen Gladney

A strong onsite leasing team is the bread and butter of a successful apartment community. Your property may have fantastic marketing and the best amenities around, but if the leasing associates aren’t practicing the right habits, your property is going to struggle. Karen Gladney, an experienced multifamily leasing and marketing consultant, outlines nine habits of high-performing leasing associates.

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Critical Conversations: Conflict vs Combat

Jessica Fern

Two people can see things entirely differently and yet both be right. The ability to de-escalate, resolve conflict, and communicate effectively are critical in today’s world. In this important session, we’ll discover strategies to manage members of the team who aren’t seeing eye-to-eye.

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12:45pm - 1:45pm

Lunch & Awards

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1:45pm - 5:00pm

Trade Show Floor Open

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4:00pm - 5:00pm

Building a Culture of Accountability

Terri Norvell

Delivering results from your team is a critical measure of your success as a manager. This session will help you develop each team member in a way that supports their maximum potential and engagement to deliver results. Learn to coach for accountability and walk away with practical tools to effectively communicate, stop micromanaging, and achieve greater results.

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Thank you to our sponsor:

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Communication for the Win

Lori Klinka

Business experts have stated that 85% of your overall career success is in direct proportion to your ability to communicate well. In this interactive program communication specialist Lori will help you improve your communication skills to build bridges and create connections. Gain confidence, build better rapport with your audience and get tips for success. Whether speaking internally or to stakeholders, improving your communication skills can make a huge difference in getting the results you want. 

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Bringing the Human Touch to Every Tour Type

Karen Gladney

Even before the pandemic, leasing agents were beginning to embrace self-guided and video tours. Because of the past year, these tours have become a necessity. Despite the minimized face-to-face interaction these types of tours create, all tours require a human element to build rapport and create lasting impressions. Learn big and small ways leasing associates can add personal touches to tours and sign more leases.

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Turn Preparation

Tana Lee Higginbotham

With many turns occurring in less than 10 business days, it is critical to prepare in advance for one of the largest controllable operational expenses that hit your bottom line.  Additionally, we have added an additional layer to turn preparation with recently coming out of an extreme COVID environment cleaning/sterilization protocols and roommate sharing.

All aspects of turn will be discussed from early pre-planning, bid preparation for vendor selection, advanced ordering of turn supplies, carpet, and furniture, along with scheduling for timely resident move-outs reducing hold overs, and staff and vendor scheduling.

Discussion will include how critical a successful turn impacts new move-ins which directly influence first time residents as their deciding factor in whether to renew or move out when their lease expires.

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9:15am - 10:15am

Where Have All the Maintenance Professionals Gone?

Zach Howell

The multifamily industry is experiencing a maintenance staffing crisis. As a Certified Apartment Maintenance Technician and Training Director for The Apartment Maintenance Institute, Zach offers critical insights, tips, and techniques for finding, qualifying, and hiring maintenance professionals.

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Thank you to our sponsor:

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100 Apartments in 100 Days: The Modern Prospect Experience

Karen Gladney

Prior to the pandemic and posing as a prospective renter, Karen visited 100 apartment communities across the country. What she found was a tremendous opportunity to improve the onsite experience leasing associates provide. Long waits for tours, not asking the right questions, lacking warmth, and rushing the experience were just some of the pitfalls she discovered. As onsite leasing activities start to resume, Karen’s data-driven analysis and insights will help you significantly improve your onsite experience.

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8 Core Essentials to Property Maintenance

Chad Moulin

Large or small, new or old, luxury or affordable, every property is unique. But there are eight core values that if implemented correctly, will ensure success for your property

Thank you to our sponsor:

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Quarterly Inspections Done Right

Tana Lee Higginbotham

Do your property inspections include assessing the physical condition of each apartment unit, accurately determining maintenance needs, and appropriately assessing and charging resident damages? You’ll leave this session ready to tackle your next quarterly inspection.

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Session sample template.

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10:30am - 11:30am

Critical Thinking and Executive Function

Jessica Fern

Identifying the right problem; creating a clear goal, mission, and vision; and obtaining buy-in to implement a solution are key to successful management. We’ll talk through six priority areas every manager should master.

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How to Make Evidence Based Hiring Decisions

Mindy McCorkle

Have you ever selected a candidate based on how well they interviewed, only to be disappointed at their actual performance once they start? Learn how to approach the candidate selection process so that you are making decisions based on real evidence. Come away with a unique set of interview questions and tools to find the RIGHT talent for your team.

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Maintenance Mobile

Megan Orser

DYK? New tools, software, apps, and smart devices can improve a service team’s productivity by up to 45%. Having the best tools is imperative to getting the job done right, and efficiently. This session will explore how to integrate the newest apps into your daily routine to positively impact your bottom line.

Thank you to our sponsor:

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TECHniques for Rental Professionals: Presenting Information to Influence

Lori Klinka

Whether you are speaking internally or to stakeholders you need to be clearly understood while giving information that your audience may not completely understand. Sometimes when you present information you cannot discern what is important and what should be left out. You have to think about your audience and relay information in a way THEY can understand and use. You don’t want to do a data dump and leave your audience frustrated.

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11:45am - 12:45pm

Lunch & Closing Session: Banish the Burnout

Rachel Sheerin

Enduring times of crisis and unprecedented challenges puts everyone at a greater risk of burnout, no matter how passionate you are about your career and life. Rachel’s high-energy, life-changing approach offers tangible, tactical tools to understand how burnout shows up, feel empowered to navigate tough times, and create a road-map for success. Leave refreshed, refocused, and re-energized to make the most of the year ahead.

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12:45pm - 3:45pm

Trade Show Floor Open

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1:15pm - 2:15pm

Hot Topics & Cold Hard Truths About Fair Housing

Katie Rigsby

With the ever-changing laws and increased awareness of discriminatory practices throughout our country, the multifamily industry is under a microscope. Ensuring our teams are staying up to date and well informed can be nerve-racking, and quite frankly, exhausting. Join Katie as she shares the current hot topics and cold hard truths about Fair Housing in today’s climate.

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Virtual Client Meetings Do's and Don'ts

Mindy McCorkle

We’re all on camera more than ever these days, and our on-camera presence is just as important as our in-person one. Mindy shares the top 10 mistakes we’re all making in virtual meetings, how to prevent them, and how to look like a virtual superstar on camera in your next meeting.

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Maintenance Zen: How to Change Your Service Team’s Culture

Chad Moulin

One way to think of Zen is a total state of focus that involves the body and the mind. Zen involves dropping illusion and seeing things without distortion. That is also what Maintenance Zen is all about. Find out how to build your service teams for success. Discover how to accurately assess the strengths and weaknesses of your property, your team, and even yourself.

Thank you to our sponsor:

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Move the Needle: Make Impactful Change

Jessica Fern

If you always do what you’ve always done…you know what happens. Together we’ll explore adaptive vs. logistical changes, how to empower others to solve problems and achieve excellence, and build trust to bring impactful changes to your organization.

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2:30pm - 3:30pm

Balancing Net Operating Income During an Eviction Moratorium

Zach Howell

What can property professionals do to help offset the revenue loss so many are experiencing? Cost savings on maintenance may be the answer. As a fierce advocate for the multifamily industry, Zach shares insights to keep our industry moving forward despite a challenging year.

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Thank you to our sponsor:

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Looks Don't Matter & Other Lies Your Mother Told You

Katie Rigsby

Statistics show that maintenance and support staff directly impact resident satisfaction and retention. When staff at every level have a thorough understanding of what matters most to prospects and residents, they can ensure their first impressions, attention to detail, and customer service leave a lasting impression (and a good one). Leave with an understanding of how your role directly impacts occupancy, retention, and profitability and how to make yourself more promotable.

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Smart Talk: Becoming a Communications Superhero

Megan Orser

The ability to communicate effectively is an essential skill in today’s world. Communication is a dynamic process and how you communicate can positively and negatively affect the relationships you have in your work and life. In this panel presentation, we present ideas that are tried and true and help with collaboration, organization and keeping everyone in the loop.

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4:00pm - 5:30pm

Maintenance Executive Social Hour (MESH)

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6:00pm - 7:00pm

Awards Dinner Reception

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7:00pm - 9:30pm

Midwest Prodigy Awards Dinner

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Platinum